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Product Authentication & Brand Protection

Active Anti-Counterfeit Authentication

Tamper-evident unit serialization and real-time smartphone verification. Protect your brand in seconds.

Standardized byGS1 Digital Link
Certified forISO 27001 Security
Unit-level
Serialization granularity
2-step
QR + concealed PIN barrier
3 channels
Web, SMS & WhatsApp
Real-time
Risk detection & alerts
Global Counterfeiting Crisis

Counterfeiting Is Costing the World Billions. Every Day.

Counterfeiting threatens more than revenue. It puts brand reputation, product integrity and consumer trust at risk.

Proxxera helps businesses take control. Our product authentication and brand protection platform combines unique digital product identities, smart verification and intelligent monitoring to help brands authenticate products, detect suspicious activity and gain valuable insights into counterfeiting risks.

SYSTEM ACTIVE · 99.99% AUTH SPEED
Proxxera Digital Identity & Risk Intelligence Matrix
LAYER 01

Physical Identity

High-resolution serialized 2D GS1 QR code paired with a concealed scratch-off security PIN.

Concealed PINTamper-Evident
LAYER 03

Cognitive Risk Engine

Automated detection of clone duplication, geolocation velocity anomalies, and unauthorized distribution spikes.

Geo VelocityDuplicate Alerts
One Platform. Every Industry.

Counterfeiting threatens more than revenue.

From consumer goods to industrial products, Proxxera helps businesses across industries protect their products, verify authenticity and build consumer trust.

Schedule a Free DemoView per-code pricing
Consumer shopping with confidence after verifying genuine products
Protecting Consumer Trust
Every consumer deserves genuine products with verified point-of-sale authenticity.
How it works
STEP 01

1. Add Unique QR Codes to Your Products

Add Proxxera's unique QR codes and secure PINs to your product packaging or labels. Each product gets its own digital identity.

STEP 02

2. Scan and Verify in Seconds

Customers simply scan the QR code with their smartphones and enter the secure PIN to verify whether a product is genuine. No app download needed.

STEP 03

3. Track and Analyze Verification Data

Use Proxxera's smart dashboard to monitor product scans, track verification locations, detect suspicious activity and uncover potential counterfeiting threats.

How PROXXERA protects products

A continuous loop of protection — from unit-level serialization at the factory to real-time risk intelligence in the boardroom.

01Unit-level serialization

IDENTIFY

Give each individual product a unique digital identity, linked securely to its brand, product SKU, and production batch.

02Two-step authentication

SECURE

Pair accessible QR-based scanning with an optional concealed authentication PIN for a high-security verification barrier.

03Instant consumer check

VERIFY

Let customers scan and receive instant verification via Web, SMS, or WhatsApp — completely frictionless with zero app download.

04Intelligent risk detection

DETECT

Automated risk rules flag repeated scans, impossible velocities, unusual geographic dispersion, and pre-activation checks.

05Evidence & reporting

RESPOND

Empower consumers to report counterfeit sightings with photos and locations; arm brand protection teams with concrete evidence.

06Actionable brand analytics

LEARN

Turn verification touchpoints into rich market intelligence, distribution heatmaps, and AI-assisted counterfeit risk signals.

Watch it work

Authentication in three simple steps

No app download. No complexity. A consumer verifies a product the same way they'd look something up — scan, type, done.

What makes PROXXERA different

Built for real-world manufacturing, complex distribution channels, and uncompromising brand protection.

Unit-level protection

Protection at the individual-product level — not just a static brand verification webpage that counterfeiters can easily clone.

Layered security architecture

A multi-tier defense: visible QR access, optional concealed codes, lifecycle controls, and suspicious-activity detection.

Direct consumer connection

Frictionless verification across Web, SMS, and WhatsApp without forced app downloads, plus a clear route to report concerns.

Intelligence beyond valid/invalid

Actionable context, scan trends, geo-velocity alerts, and dossier evidence for brand teams rather than a binary response.

Connected supply chain

Engineered for factory integration, label printers, 3D packaging simulation, batch genealogy, and enterprise system hooks.

Responsible verification

Suspicious or invalid codes are safely flagged for investigation rather than immediately triggering consumer panic.

Protection that reaches everyone

Trust travels across the entire chain — from manufacturing plant to checkout counter.

FOR MANUFACTURERS

Protect equity & revenue

Protect the investment behind every genuine product. Gain clear visibility into where, when, and how your products are being verified across diverse regional markets.

FOR DISTRIBUTORS

Verify trusted supply chains

Support trusted wholesale and retail distribution with product-level digital identity and authorized traceability workflows where configured.

FOR CONSUMERS

Verify with total confidence

Make it effortless to check a product before use and report concerns when something does not look right. Authentication supports safer, informed purchase decisions.

Enterprise Coverage

One Platform. Every Industry.

From consumer goods to industrial products, Proxxera helps businesses across industries protect their products, verify authenticity and build consumer trust.

About Proxxera

Protecting People. Protecting Businesses. Protecting the World.

At Proxxera, our mission is to protect people, businesses and the world by combating counterfeiting through innovative technology.

We believe every consumer deserves genuine products, every business deserves protection from counterfeit threats, and every industry deserves a safer, more trustworthy marketplace.

Our vision is a world where counterfeiting is increasingly difficult, unprofitable and ultimately eliminated. Through smart product authentication, digital identity and counterfeit intelligence, we're making it easier for businesses to protect what they create and for consumers to trust what they buy.

Guiding Principles

Our Values

One Platform. Smarter Protection. A Safer Future.

VALUE 01

1. A Safer World

Protecting Lives. Preserving Trust.

Counterfeit products are more than a business problem. From medicines and food to electronics and everyday essentials, fake products can put lives at risk and undermine consumer confidence.

At Proxxera, we're committed to fighting counterfeiting with technology that helps consumers verify product authenticity and enables businesses to identify potential counterfeit activity.

We believe everyone deserves access to safe, genuine products, regardless of where they live or what they buy. Because protecting products also means protecting people.

VALUE 02

2. Growth for Businesses

Combating Counterfeiting. Empowering Growth.

Counterfeiting threatens business growth, damages brand reputations and weakens customer trust.

We help businesses take control through unique digital product identities, smart verification and intelligent monitoring. Our technology enables brands to authenticate products, identify suspicious activity and gain valuable insights into potential counterfeiting threats.

By helping businesses protect their products and preserve customer confidence, we create opportunities for sustainable growth. Stronger businesses. Safer markets. Greater trust.

VALUE 03

3. Protecting the Future

Smart Technology. Stronger Protection.

We believe technology has the power to change the future of the fight against counterfeiting.

Proxxera combines secure digital product identities, smart authentication and intelligent counterfeit monitoring to make product verification simple for consumers and provide businesses with greater visibility into potential threats.

Through continuous innovation, we're working towards a future where counterfeit products become harder to distribute, easier to detect and less profitable to produce. Our goal is to build a world where consumers can buy with confidence and businesses can grow without the constant threat of counterfeiting.

One Platform. Smarter Protection. A Safer Future.

Simple, per-code pricing

Pay strictly for unique serialized numbers — never for user seats or dashboard features.

Starter

1,000 codes

Pilot a single product line. Full verification, tamper rules, and dashboard.

Start pilot →

Scale

100K+ codes

High volume production runs, multi-factory pipelines, and dedicated technical support.

Talk to our team →

Trusted Partners

Empowering manufacturers, pharmaceutical labs, and global brands to defend authenticity.

Trusted by leading global pharmaceutical & manufacturing enterprises

NOVARTIS
sonofi
Pfizer
BAYER
L’ORÉAL
Roche
Unilever
DIAGEO
syngenta
AstraZeneca
Ready to Take Control?

One Platform. Smarter Protection. A Safer Future.

Join forward-thinking brands defending product integrity and consumer trust. Get started with unit-level serialization today.